3 Thoughts on Etiquette and Twitter
Engage. Social Media is no place for snobs!
There is a reason that Social Media mentions the word social. It’s about sharing, networking, and appreciating others. All those things we learned about in grade school. How to play nice.
It amazes me to see people hurt their personal brand by coming across as if they don’t care about other people. Twitter isn’t about how many people follow you, or how many people you don’t follow. In fact, if there is one place that you don’t want to come across as a snob — I’d say that would be Twitter! So for goodness sake (literally) you simply must respond to people who communicate with you. Whether that person is a customer, stranger or colleague.
Give a little – it doesn’t hurt!
The people you connect with here are left with the after-taste flavor of your brand. Make it sweet! Even if you do happen to be highly successful and a question someone asks you seems too trivial to be bothered with, that one person can have a very viral effect on your brand. Part of online reputation management is to be proactive, and that means listening and responding.
