Indispensible tips for corporate online reputation management
Online Reputation Management (ORM) - Why you need it
Inevitably in the lifespan of a business there is bound to be an unhappy customer or two. In the current age of social media, an angry customer has a more powerful voice. In fact, one disgruntled person can reek havoc on your businesses reputation. Perhaps they leave a negative remark on an online review site, or a comment on a blog. Or worse, your business receives bad press that gets picked up by several media outlets. Before you know it, you could find that negative reviews dominate the first page of google search results when potential customers or clients search on your company name. Continue Reading >>
Social Networking for Mompreneurs - Moms to Follow
Social networking is fulfilling in so many ways. It’s wonderful to have the company of other women who also work from home to share life and business insights with. Interacting on Twitter and commenting on blogs is also in turn a fabulous way to gather back links to our own website and promote our own products and services.
I have found women entrepreneurs to be a generous and helpful group. They are savvy company to keep and we all can genuinely relate to each other which is precious because working from home can be isolating.
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Writing a Monthly Retainer Proposal
Thrilled to be writing this post — I was recently approached by a Fortune 100 client that had hired me to do some Online Reputation Mangement for them. They indicated that they appreciated the value I had brought to the table and wanted to work with me ongoing. Fabulous!
My next step is to write a Retainer Proposal and I confess that I don’t have much experience with this. Over the years I’ve written many business proposals and contracts (my very least favorite part of my job) and some loose retainer proposals — but this one is a more significant milestone in the span of my freelance career and I want to get it right. Continue Reading >>
