Archive for December, 2006

Want To Make Money From Home Quickly? Offer A Service, But Don’t Let It Take Over Your Life (part 2)

I always enjoy keeping tabs on Alice Seba. She’s one of the brightest marketers we have in our WAHM community. Here’s some valuable advice she gives to service providers such as Virtual Assistants, Website Designers, Bookkeepers… I hope it’s helpful! - Lori

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If you’ve ever set up a service-based business or are just
starting to develop one based on the advice in Part 1 of this
article, you probably know this:

=> Offering a service is a lot of work and can take up quite a
bit of your time.

After all, there are only 24 hours in a day and 7 days in a
week. Not only do you have to spend the time working for your
clients, you also do spend a lot of time in your business that
you don’t get paid for:

- Updating your website
- Gathering new clients
- Consulting with potential clients
- Bookkeeping
- Answering emails from non-clients

….and the list goes on.

Also remember, that if you are sick or can’t fulfill your
client’s needs, you don’t get paid. It’s as simple as that.

You need to take all this into account when planning the growth
of your business. Here are some tips to help you make the most
of it:

1. Decide how much you want to earn and how many hours you want
to dedicate each week.

Don’t make the mistake of thinking that if you want to make
$600 per week, you can simply work 40 hours per week at $15 per
hour. Again, you have to realize that if you work on client-work
for 40 hours per week there will be other maintenance parts of
your business that will take you beyond 40 hours per week.

No one should have to work more than full-time hours for
full-time pay. Instead, charge a bit more and incorporate your
time working on other tasks into the calculations. For example,
if you charge $20 per hour, you can have an extra 10 hours to
work on non-client tasks and you’ll still make $600 per week.

Quality people will pay quality rates for quality work. I
promise!

2. Hire subcontractors.

There is no reason why you have to perform all your client’s
work. You can hire others to work for you to complete projects.
Yes, you will have to hire them at a lower rate to ensure profit
for your business, but if you pay a fair rate and treat your
subcontractors well, you can acquire a loyal team of helpers.

This means you can take on more clients, can focus more of your
time in gathering and maintaining clientele by making sure they
receive exemplary service.

When you have more clients and potential clients to draw from,
your business will likely have fewer fluctuations than if you
try to do everything yourself.

3. Outsource other tasks.

Not only can you have subcontractors work on your client’s
work…you can hire others to complete other business tasks.
Remember those website updates, bookkeeping and answering
emails? Those are perfect tasks to hand over to an assistant.

Think of yourself as the manager of your company. The manager
focuses on making sure things are running well and the business
is growing. They don’t worry about the small tasks like
answering an email. They focus on the big picture. You need to
look at the big picture too.

We all have hopes and dreams for ourselves and our families and
I’m guessing working forever isn’t one of yours. Putting these 3
simple suggestions into place will ensure that you are free to:

- Take a vacation
- Take a day off with your sick child…or just take a day off
PERIOD! :-)
- Retire some day.

Leverage the time and work of others and you’ll have more
freedom in your service-based business.

About The Author: Alice Seba is a full-time Internet Marketing
that loves to show other business owners how they can make more
by doing less work in their business. Sign up for your free
outsourcing tips at http://www.OutSourcingSweetie.com

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Add comment December 3rd, 2006

A Few Search Engine Optimization Techniques

You completed a web site for your business about three months
ago, but you are still not seeing very many people visiting
your web site. You do a little research and find that your web
site is buried about ten pages deep on all of the major search
engines. It seems that you have created a very nice web site,
but it is not optimized for search engines, so your page rank
is very low. Search engine optimization has become a very large
field for many different consultants all over the internet.
However the techniques needed to optimize your web site for
search engines are not very hard to implement on your web site
all by yourself. Here are a few of the most important things
that you can do for search engine optimization:

Use keywords throughout your web site. – Many people do a good
job putting a good description and group of keywords in their
meta tags, but they do not use these same keywords throughout
the rest of their web site. You must continue to use your
keywords throughout the content on the rest of your web site if
you would like to get high search engine rankings.

Create a sitemap – Many search engines will try to index your
site’s pages by following links to all of the different pages.
However if a search engine is unable to follow a link, then a
page might not get included in the search engine’s results. To
make sure all of your pages get indexed, make sure that you
have a text-based sitemap that includes all of the major pages
of your web site.

Use Flash sparingly – Flash is a very neat technology and it
has its place on the web. However you do not want to overuse
Flash, because a search engine will not be able to read the
text that is embedded in the Flash elements, which could hurt
your ranking if you have keywords in that area.

Get inbound links – One of the best things that you can do for
search engine optimization is to get inbound links to your web
site. If you are able to get high quality web sites that relate
to your business to link to your web site, then your search
engine ranking is sure to climb.

About The Author: Discover a unique, powerful way to get
inbound links at Link A Tag: http://www.linkatag.com/

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Add comment December 1st, 2006


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