How to convert leads to customers… through your website

Your website is often your first introduction to a potential client. It can make or break the deal in the first 10 seconds.
Some advice on how to win over a client with your website.

1. Have a clean design.
It shouldn’t look crowded, amatuer, or cookie cutter. It’s tempting to use a template — but if you do, make it a nice one and pay someone to help you brand it with your logo, artwork and general feel.

2. Have a logo.
It should be memorable, professional and clean.

3. Help them contact you.
Make it simple for the customer to contact you. Have your email and phone number in several spots on your website. Make sure that your company comes up first in search results also.

4. Include testimonials.
Show that you are in business and that people love you or your product. If possible have pictures or audio files to go with the testimonials.

5. Follow up.
Waste no time following up with a lead. Call them. Making phone contact is preferrable to email. Immediate is preferrable to tomorrow.

converting leads, Home Businesses, marketing, Virtual Assistants, website tips

1 comment March 15th, 2007

What I like most about working from home

I’m not just a Mom. But I’m devoted to being a Mother. I’m not just a career woman. But I love the work I do.

Of course, I’m much more then both of these things… although some days it doesn’t seem like it!

It’s too bad that women are forced so often to make a choice between home and career. It’s really a tragedy.

I refuse to make that decision and that’s why I work from home. I’m here for my children 100%, and run my own business — finally making much more then I could expect from most jobs in my area. A home business has it’s share of challenges - but in the end what I love the most about working from home is not having to make a choice.

What do you love the most about working from home?

home business, Home Businesses, moms, mothering, Work at Home Moms, work from home

4 comments March 15th, 2007