How to attract your dream client (or job)
One of the more interesting tactics I have heard implemented in pursuit of a ‘dream job’ was when a woman sent in her resume to a company, along with a barbie doll with only one arm. In her cover letter she wrote, “I’d give my left arm for this job”. Had I been in that HR department I might have thought it was a little bit creepy… but it worked! She got their attention, and landed the position.
While I understand professionalism is obviously necessary when job (or client) hunting, I also think its absolutely critical to stand out from the masses, especially with the competition out there today. Being unique is key to standing out in their inbox, or on top of a pile of resumes. Gimmicky resumes may not work the majority of the time – but being original and finding ways to effectively showcase your genuine originality are critical.
If you’re actually physically mailing in a resume — what are some thoughts on how you can stand out? Obviously, paper is key. So many of your competitors will send in their resume and cover letter using plain old white paper. How about a splash of color? In the cover letter – get real, don’t drone on and sound like the rest of the letters they need to sort through. Tell them specifically, “Here are 5 reasons why I’m perfect for this job.” Show your personality, ingenuity and intelligence! But – be authentic. Enthusiastic, but authentic. Don’t lay it on too thick and at the same time use that valuable space to highlight what is perfect about the position and what is perfect about you. Continue Reading >>
