I’ve been thinking about some of the advertisers that purchase ad space from FreelanceMom and am concerned for them. I am seeing a lot of women spend money on advertising – but when I go to their website, I notice that it really isn’t optimized well for the web. What that means is that you are only getting traffic from your advertising, but not from the search engines.
Search engines should be your number one source of traffic. It isn’t likely that you are going to rank well if you have the exact same website as all of the other people promoting your business opportunity.
The free websites that most of the popular biz ops give are terrific, and many of them are nice looking to boot. But I think serious entrepreneurs need to think about other internet marketing methods in addition to advertising on target market sites.
One of the first things that I would do if I were promoting a biz op is build my own website. Make it content rich with really good information on the product that I am selling. If the ‘product’ is really the biz op itself, then I would include lots of good information on how to succeed in this type of business.
I’d invite experts in the field to submit articles to the website and would include lots of information on promotion and internet marketing techniques.
I think a lot of the websites I am seeing simply don’t have enough information to sell the visitor. So even if your ads are seeing click thrus, your website isn’t converting them.
Try to build the confidence of your visitors by helping to educate them. Then they will feel more comfortable trying out your biz op and confident that they are getting expert guidance in their up-line.
The other thing I notice is that so many of the banner advertisements are the same. People who frequent work at home sites are seeing all of these banners over and over again. I really think it would be worth the money to pay a designer to make a really slick, original ad that targets your market perfectly.
As website visitors, it is so easy to block out advertisements, no matter how well they are placed on the page. It’s especially easy to ignore them when you have seen the same banner in a zillion places. Try something new and track the results!
