A while back Enquiro released a report based on their eye tracking technology, which is really really cool! It actually shows the patterns of concentration on different areas of the Google search results. This was enormous information for search engine marketers.
This morning I received a press release from Enquiro – they have expanded their research to Yahoo and MSN! Read below…
New Enquiro Eye-Tracking Study: Google, MSN, Yahoo Compared
Enquiro Search Solutions has released a new eye tracking study which compares users’ search experiences between Google, MSN and Yahoo.
Kelowna, BC (PRWEB — Enquiro Search Solutions has released a new eye tracking study which compares users’ search experiences between Google, MSN and Yahoo.
Enquiro’s original study used eye tracking technology to quantify what user interactions with the Google search results page looked like. The results were the “Golden Triangle” image which has been discussed extensively. Of course, because the scope of the original study was restricted to Google, that left one big question: What about the other engines?
This new study from Enquiro not only answers that question but attempts to explain the significant differences in search behaviors noticed on Yahoo! and MSN search results pages where the tasks given were the same. We explore the reason for this, which has less to do with the actual relevance of the results themselves and more to do with the perception of relevancy.
We believe it’s very important for marketers to understand the nuances of perceived relevance as it can play an important role in the day-to-day decisions being made so we took the data and boiled it down into some real life strategies for the marketer to boost the performance of a company’s campaigns. We also look at doing a SWOT analysis on a search results page to gain a website’s unfair share of click throughs, look at the impact of position on potential conversions, explore how banner blindness can occur on a search page, show how to use information scent to a website’s advantage in the various sections of the page and quantitatively determine what is the best position to bid for on the page.
http://www.enquiro.com/research.asp
http://www.enquiro.com/eyetrackingreport.asp
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