Hello Moms!
Here's the very late July edition of FreelanceMom News! Are you all having a terrific summer and finding time to spend with the kids? I've barely noticed it is summer myself, but am really happy to finally be settling into our new home in Vermont.
I've been thinking about some of the advertisers that purchase ad space from FreelanceMom and am concerned for them. I am seeing a lot of women spend money on advertising - but when I go to their website, I notice that it really isn't optimized well for the web. What that means is that you are only getting traffic from your advertising, but not from the search engines.
Search engines should be your number one source of traffic. It isn't likely that you are going to rank well if you have the exact same website as all of the other people promoting your business opportunity.
The free websites that most of the popular biz ops give are terrific, and many of them are nice looking to boot. But I think serious entrepreneurs need to think about other internet marketing methods in addition to advertising on target market sites.
One of the first things that I would do if I were promoting a biz op is build my own website. Make it content rich with really good information on the product that I am selling. If the 'product' is really the biz op itself, then I would include lots of good information on how to succeed in this type of business.
I'd invite experts in the field to submit articles to the website and would include lots of information on promotion and internet marketing techniques.
I think a lot of the websites I am seeing simply don't have enough information to sell the visitor. So even if your ads are seeing click thrus, your website isn't converting them.
Try to build the confidence of your visitors by helping to educate them. Then they will feel more comfortable trying out your biz op and confident that they are getting expert guidance in their upline.
The other thing I notice is that so many of the banner advertisements are the same. People who frequent work at home sites are seeing all of these banners over and over again. I really think it would be worth the money to pay a designer to make a really slick, original ad that targets your market perfectly.
As website visitors, it is so easy to block out advertisements, no matter how well they are placed on the page. It's especially easy to ignore them when you have seen the same banner in a zillion places. Try something new and track the results!
P. S. Don't forget to visit our Freelance Jobs page for current work at home positions. If you are looking for home business ideas, visit our home business opportunities section.
HOME BUSINESS IDEAS TIP
Most of the work at home ideas you run across most often are geared toward sales. There are a lot of us who really aren't interested in sales and know that we never will be good at it.
There are plenty of other ways to work from home. Childcare, Errands Services, Virtual Assistance, Editing, Writing, Bookkeeping, Website Design, Scrapbooking, Coaching...
Look into your heart, decide what it is you are interested in and skilled in - and consider how that can translate into a home business. You'll be surprised!
|
Secrets of Writing a Business Website Homepage
By Joe Walsh
Think you know how to write a business website homepage? Read this article to make sure.
You probably think you already know what a homepage is. But if you’re like many business website owners, you really don’t. The homepages of many business websites are suffering an identity crisis. They're trying to do the job of several web pages, and doing none of those jobs well.
Read full article
Making “First Contact” with a Client
By Jan K
The day has arrived! You’ve started your business and you’re about to discuss a project (or order) with your first client.
So…what do you say?
Forget the fact that you really want or need this client. Forget that you’d do just about anything to get the job. Remember that you are now a business. Remember that you are in business to make money (and, hopefully, a profit).
Read full article
Telecommuting Interview Tips
By Nell Taliercio
You've made it! Your cover letter and resume got you to the interview process... now what? First of all, I would like to give you a BIG congratulations for making it this far. Pat yourself in the back, do a happy dance. Okay, now let's get down to business.
Not every work at home job will require a telephone interview. Some just hire you from what they see on your cover letter and resume, but you need to be prepared for those dreaded phone interviews. I say dreaded because often the thought of a telephone interview scares people.
Read full article
OUR FORUM IS 528 MEMBERS STRONG!
Join us to talk about your home business ideas. Poll our members for their opinions, share your successes or just stop off for a cup of tea!
HAVE QUESTIONS ABOUT BECOMING A VIRTUAL ASSISTANT?
We have a forum set up for VA's to network together. You can get your Virtual Assistant Questions answered here.
ARE YOU LOOKING FOR WORK AT HOME OPPORTUNITIES?
Join the club! There is nothing more beneficial then networking with women of like mind. FreelanceMom.com strives to have forums with meaningful home business conversations. Please add your two cents!
Join now! |
|
