This is PART III of our LIVE case-study with our FreelanceMom, Heather Holtschlag. If you want to go straight to the coaching session, here it is.
One question people ask me and I hear often is “what can I do when just starting out that will allow me to get ahead quicker and make income faster?”
So, today I wanted to address this question as we go through Heather’s LIVE case study.
In Part II, we learned the value of having a mini-business plan and had the opportunity to see Heather’s as an example to get you started.
Let’s recap – We learned that:
- Heather wants to focus more on attracting Public Relations Clients instead of freelance writing clients long-term(which she is making $0 from currently).
- Heather makes around $500 to $1000/month with freelance writing clients.
- Heather doesn’t have a clear unique value proposition for the PR side of her business.
- Heather also hasn’t clearly identified her ideal client and where to find them.
If you have these areas taken care of early on, then that will help you hit the ground running quicker and you will see income faster and more consistently, because you know EXACTLY where to spend your time.
How are we going to help Heather (and YOU) get this accomplished?
Through coaching!
Jaime Tardy, who is an amazing business coach and owner of Eventual Millionaire, is here today to coach and mentor Heather around these important areas.
Watch as Jaime addresses Heather’s challenges around her specific business needs and helps her develop a solid foundation and understanding of her:
- Unique Selling Proposition (USP)
- 90 day goals and 1 year goals
- Ideal client and how to find them
- How much income she needs and wants
- And MUCH MORE….
Challenge 2: Create your ideal client(s) like Heather did and write out three USP’s (even if you have one already). I find it beneficial to revisit and check-in ever so often.
BTW, here are some TOOLS for you to develop your USP and identify your ideal client.
What makes you unique?
- Discover Your USP
- Download FreelanceMom.com’s Unique Selling Proposition Workbook to get you started
- 10 Examples of Women and Mom Owned Businesses with Kick-Ass Unique Selling Propositions
- Heather’s ideal client USP draft w/feedback
If you have made it this far down the article, then thank you and let me know how I can support you through this process.