We all know Email Marketing has shown to be a primary driver to success with many online and offline businesses.
It is a powerful channel to use to reach your customers and audience.
At FreelanceMom.com we use MailChimp for our email communication, but I ran across an article from Get Response that did a study on determining the best times to send emails and it was even broke that down by time zones.
- They analyzed around 21 million messages sent from US accounts in the 1st quarter of 2012 to determine top open and click-through times.
- They also analyzed the recipients’ top engagement times.
“One of the most important conclusions is that sending newsletters during readers’ top engagement times of 8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. can increase their average open rates and CTR by 6%.”
“However, optimizing email timing takes more than awareness of top engagement times. As our research points out, it’s a combination of many factors, including knowledge of time zone differences, your subscribers’ daily routines and the practices of other marketers.”
I’ve also heard many people swear by sending emails on Tuesday.
Take a look at the infographic below and would love to hear your thoughts in the comments. Hope this helps!
What have you seen as the best times and days to send an email?
